We live entangled with visual media; perception is the logic we assign to our visual world to make it make sense. With IDXM_TILE_001, Marc Horowitz throws that logic in a blender, offering a dynamic artwork where familiar images and references disintegrate and recombine. Influenced by junk yards and glossy mail order catalogs, IDXM_TILE_001 exists in line with Horowitz’ lifelong art practice of accumulation; here he employs found objects collected over time to create evocative sculptural collages that look like false idols.
Layered together, these collages form a tokenized artwork that evolves in line with the bonding curve, revealing and concealing a set of surreal, carefully composed images as it’s bought and sold. By minting the work as an NFT, Horowitz offers us a piece of his visual universe, one in which hierarchies of representation are flattened, where hoarded objects are elevated to icons. A joke works by setting up an expectation and then denying it-- that’s the punch line. IDXM_TILE_001 keeps the laugh going in perpetuity, extending this moment of incongruity between what is expected and what is perceived.
TO HEAR MARC TALK ABOUT THIS PIECE CALL
1-833-MAR-CIVE AND DIAL #464
MARC HOROWITZ (b. 1976, Columbus, Ohio) is a Los Angeles-based artist whose multifaceted and trailblazing practice takes form via painting, sculpture, video, and installation, along with an innovative social practice informed by his background in entertainment and advertising. Equal parts postmodern and post-internet, Horowitz’s work flattens the hierarchies of culture, politics, relationality, and history. Referencing Sigmar Polke as much as Mike Kelley, Horowitz creates a diverse but singular visual universe which aesthetically folds in on itself in unexpected and visionary ways.
A Creative Time Project Grant Awardee, Horowitz has taught at the University of Southern California, the University of California, Santa Barbara, and Otis College, and lectured at the California Institute of the Arts (CalArts), the Hammer Museum, Stanford University, and Yale.
His works are in the collections of the Fondation Louis Vuitton, Getty Collection, Berggruen Collection, Hayward Gallery, Susan and Michael Hort, Beth DeWoody, Jorge Perez, White Rabbit Gallery, Serge and Ian Krawiecki Gazes, Carole Server and Oliver Frankel.
Solo exhibitions include: Diagrams for Living, No Gallery, Los Angeles, CA (2020); Zucchette Vettii, L21, Majorca, Spain (2020); Nothing on the other side of the slash, Johannes Vogt, New York, NY (2019); Marc Horowitz, BANK Mab Society, Shanghai, China (2018); “Dawn of the Zone”, China Art Objects, Los Angeles, CA (2016); THE HALL. STUDIO, Mannerheim Gallery, Paris, France (2016) and The Me & You Show, The Hayward Gallery, London, UK (2007).
Group exhibitions include: Please Touch the Art, Utah Museum of Contemporary Art, Salt Lake City, UT (2020); The Flat Files, The Pit, Los Angeles (2019); The Barn Show, Johannes Vogt, East Hampton, NY (2018); CA TROPICAL PUNCH Galerie Nathalie Halgand, Vienna, Austria (2016) and Somewhere Else, curated Paul Ardenne, Espace Culturel Louis Vuitton, Paris, France (2010).
Hold 1 token to join Marc’s private telegram group for exclusive announcement on future drops, VIP content, hodler’s only studio visits, and more: https://telegram.me/collablandbot?start=VFBDI1RFTCNDT01NIy0xMDAxMzI5NjkwOTM4 - (NOTE: you must verify holding 1 token on ETH mainnet, not xDai Network!)
IDXM is airdropping one NFT a month for the next 6 months. There will be 5 editions for each NFT airdrop. The top 3 largest wallet holders of $IDXMTILE001 will be rewarded the airdrop. 2 randomly selected wallets that hold $IDXMTILE001 will be airdropped the two remaining NFTs
100 exclusive t-shirts are available to purchase for collectors who hold 2 tokens. More details on how to order are in the token-permissioned telegram group.
Holding 1 $IDXMTILE001 token will authorize the purchase of an accompanying framed artwork printed by Scorpio Studio. Orders are placed via the token-permissioned telegram room. Each print comes with a QR code that links to the IDXM_TILE_001 certificate of authenticity with on-chain data.